Senior Director Omnichannel Marketing

Job Title: Senior Director, Omni-Channel Marketing
Company: Biopharma
Location: Boston, MA

Brio Resource Group is a Life Sciences Executive Search Firm committed to providing rare talent on an exclusive search basis to the Biopharma, Pharma, Device, and CRO industries. We work on behalf of organizations that value true talent acquisition partners and specialize in supporting emerging Biopharma companies offering life-changing therapies. Our many years of experience, subject matter expertise, comprehensive search process, and genuine passion to deliver rare talent defines Brio.

Position Overview:
We’ve partnered with a growing biopharma innovator that’s looking to hire a Senior Director of Omni-Channel Marketing to lead strategy and execution across HCP, consumer, and caregiver segments. This high-impact leadership role will drive the design and integration of omnichannel campaigns that shape the customer experience and support commercial success across a complex therapeutic portfolio.

Opportunity Highlights:

  • Serve as the enterprise lead for omnichannel strategy, aligning brand messaging with customer journeys across digital and traditional platforms

  • Collaborate with HCP, consumer, and professional marketing teams to translate brand objectives into integrated, personalized campaigns

  • Partner with Sales, Analytics, IT, Legal, and Medical teams to support insights-driven engagement strategies and ensure seamless execution

  • Manage relationships with third-party media partners and oversee ongoing channel performance optimization

  • Define KPIs, analyze performance data, and incorporate findings into future campaigns for continuous improvement

  • Contribute to both launch and post-launch brand initiatives, emphasizing customer-centric solutions and operational excellence

  • Act as a key driver of innovation in digital engagement, content development, and segmentation strategies

  • Thrive in a fast-paced, cross-functional, matrixed environment while helping scale commercial capabilities

Position Requirements:

  • Bachelor’s degree in marketing, life sciences, or related field required

  • 12+ years of pharmaceutical industry experience, including 3+ years in omnichannel marketing

  • Recent launch experience strongly preferred

  • Familiarity with buy-and-bill models and infused therapies a plus

  • Strong strategic thinking, analytical skills, and cross-functional leadership experience

  • Expertise in customer engagement, campaign orchestration, and content optimization

  • Ability to influence and collaborate across teams while navigating a dynamic commercial landscape

  • Willingness to travel up to 30%, including occasional weekends

We welcome the opportunity to provide a full job description upon resume review.