Senior Director Omnichannel Marketing
Job Title: Senior Director Omnichannel Marketing
Company: Biotech
Location: Remote, US
Brio Resource Group is a Life Sciences Executive Search Firm committed to providing rare talent on an exclusive search basis to the Biopharma, Pharma, HealthTech, Device and CRO industries. We work on behalf of organizations that value true talent acquisition partners and specialize in supporting emerging Biopharma companies offering life-changing therapies and technologies. Our many years of experience, subject matter expertise, comprehensive search process and genuine passion to deliver rare talent defines Brio.
Position Overview:
As a Senior Director of Omnichannel Marketing, you will be responsible for applying a customer-centric approach to develop innovative solutions aligned with brand adoption, preferences, segmentation, and market dynamics, utilizing customer journeys to execute integrated go-to-market campaigns and channel strategies for an enhanced customer experience and business goal achievement.
Opportunity Highlights:
- Drive stakeholder engagement to establish KPIs, analyze performance, and optimized omnichannel programs
- Identify and engage third-party media partners, overseeing ongoing optimization efforts
- Partner with cross-functional teams (Medical, Legal, Regulatory) to transform brand claims into personalized campaigns aligned with customer preferences
- Coordinate with HCP, Consumer and Professional Engagement Marketing, Business Analytics, and IT teams to incorporate customer insights into evolving interactions and tactical recommendations
- Lead omnichannel initiatives, collaborating with stakeholders to execute seamless brand strategy targeting HCPs, Patients, and Care Partners
Preferred Qualifications: Bachelors Degree Required
- 11+ years of relevant pharmaceutical experience
- 3+ years of Omnichannel Marketing
- Previous launch experience
- Familiarity with buy and bull and infusion
- Robust strategic and analytical capabilities applicable to all stages of omnichannel planning, execution, and optimization
- Digital expertise, experience with evolving technologies, and proficiency in process management
- Adept at collaborative leadership in a matrix environment
We welcome the opportunity to provide a full job description upon resume review.
How to Apply:
In order to be considered for the above opportunity, simply apply via LinkedIn and include your CV.
We respond to applicants who meet our position requirements, but suggest submitting your resume for future consideration for our expanding list of new opportunities surfacing daily within our Biopharma network. We have a strict honor code at Brio respecting your confidentiality and we only share your information with your consent.
Brio Resource Group, LLC considers all applicants without regard to race, color, religion, sex, national origin, age, mental or physical disabilities, or any other similarly protected status.
